Story

Aussie Grit Apparel is an Australian start-up spearheaded by former Formula One driver Mark Webber. Like Mark, we are passionate about the benefits of training and being in the great outdoors. It’s what we describe as being ‘connected to nature.’

Our goal is simple. To create truly functional off-road cycling and trail running gear for men and women.

Our apparel is designed specifically with an absence of negatives in mind. No ifs. No buts. Just high quality, considered products that look good and are designed by an experienced team who leave no stone unturned.

We hope you enjoy our garments as much as our team enjoy creating them.

Brand values

Mental fortitude

This is more than just being mentally tough; it speaks to a determined spirit and a desire to bring out the best in yourself and others. A display of grit.

Focus on function

Aussie Grit Apparel is dedicated to making the best possible gear for training in and enjoying the great outdoors. Our range is focused on the functional — because when you’re out in the elements, it’s crucial.

Connected to nature

Aussie Grit Apparel has been created specifically with the great outdoors in mind. It has been tested by real endurance athletes around the world, under conditions you can only find in the natural environment.

Origins

Aussie Grit is a term often first applied to Mark Webber, a nine-time Formula One Grand Prix winner and FIA World Endurance Champion.

Chasing his Formula One dream across the globe, Mark’s determination to keep mentally and physically fit saw him shunning the hotel gym for running and cycling in the great outdoors.

Training in nature in all kinds of weather, Mark found he was spending too much time focusing on what he was wearing. Small imperfections were getting in the way.

Through motor racing, Mark learned tight margins can be the difference between success and failure. You have to trust every aspect of your gear, to give you the headspace to perform at your best and enjoy the moment.

Instinctively, he knew where his next challenge lay: a range of sporting apparel specifically designed for off road running and cycling.

Behind the scenes

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