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Focus on Function – Part 3


“A focus on function (to me) is about designing a product that really enhances the experience of an athlete or a customer,” Roland Wimbush, Design Director of the flint collection

We’ve created a range of apparel where every detail and feature is there to serve a purpose.  The only things missing are those we refer to as an ‘absence of negatives’.  Because we’ve built garments that allow you to focus on the enjoyment and challenge of training in the great outdoors, not imperfections in your apparel that can ruin your ride or run.

Watch the final video in our three-part focus on function series:

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